Privacy Policy

PRIVACY POLICY

Effective Date: 4/7/2025
Mortus Viventi ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information—including data used for SMS messaging and marketing—when you visit https://www.mortusviventi.com or interact with us.

1. Information We Collect

Information You Provide to Us:

When you interact with our website or purchase from us, we may collect:

  • Name

  • Shipping and Billing Address

  • Email Address

  • Phone Number (including SMS consent where applicable)

  • Payment Information (securely processed)

  • Communication preferences

Automatically Collected Information:

We automatically collect technical and behavioral information including:

  • IP Address

  • Device Type and Operating System

  • Browser Details

  • Referring URLs

  • Pages Visited and Actions Taken (e.g., adding to cart, checkout attempts)

  • Cookie Identifiers and Session Information

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders

  • Provide customer support

  • Send transactional or marketing emails/SMS (with opt-in consent)

  • Customize your user experience

  • Improve our website, products, and services

  • Comply with legal obligations

SMS Marketing & Cart Abandonment Tracking:

Mortus Viventi’s website uses cookies to help track items placed into your cart, including when a cart has been abandoned. This information may be used to determine when to send reminder messages via SMS to help you complete your purchase, provided you have opted in to receive such messages.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties, including affiliates, vendors, or service providers.

3. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third-party service providers who perform services for us, such as:

  • Shopify (eCommerce platform)

  • Klaviyo (Email/SMS marketing)

  • Payment processors (PCI-DSS compliant)

  • Shipping and logistics providers

  • Legal or governmental authorities if required

All third parties are required to protect your information and use it solely for the services they provide to us.

4. Your Rights Under California Law

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • The right to know what personal data we collect and how it is used

  • The right to access, correct, or delete your personal data

  • The right to opt out of the sale or sharing of personal data

  • The right to limit the use of sensitive personal information

  • The right to non-discrimination for exercising your privacy rights

You may exercise your rights by emailing us at customerservice@mortusviventi.com or writing to:

Mortus Viventi – Privacy Compliance Officer
21037 Commerce Pointe Dr
Walnut, CA 91789
United States

5. Shopify & Klaviyo

Our store is powered by Shopify, which stores your personal data securely behind firewalls. Shopify uses encryption and adheres to PCI-DSS standards for secure credit card processing.

We use Klaviyo for email and SMS marketing. With your explicit consent, we may send you promotional content or cart abandonment reminders via text. You can unsubscribe at any time by following the opt-out instructions provided in any message.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Shopping cart functionality

  • Remembering your preferences

  • Analytics and performance

  • Determining cart abandonment for potential SMS reminders

Examples of cookies include:

  • _session_id: stores session info

  • _shopify_visit: logs the last visit timestamp

  • cart: stores cart contents

  • storefront_digest: manages access to password-protected stores

You may disable cookies in your browser settings. Doing so may affect some functionality on our site.

7. Data Security

We take data security seriously and implement industry-standard measures to protect your personal information, including:

  • SSL encryption

  • AES-256 data storage standards

  • Access controls and firewalls

  • Compliance with PCI-DSS for payments

Although no system is 100% secure, we strive to protect your data using all reasonable precautions.

8. Age of Consent

By using this website, you affirm that you are at least 18 years of age, or that you are the legal guardian and provide consent for a minor dependent to use this site.

9. Third-Party Sites and Services

Links to third-party websites may appear on our site. We are not responsible for the privacy practices of other websites and encourage you to review their policies independently.

10. Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we do, we will revise the “Effective Date” and notify users of any material changes.

11. Contact Us

If you have any questions or requests regarding your data or this Privacy Policy, please contact:

Email: customerservice@mortusviventi.com
Mailing Address:
Mortus Viventi
Attn: Privacy Compliance Officer
21037 Commerce Pointe Dr
Walnut, CA 91789
United States